Natural beauty, elevated. A conversation with the founder of RAAW Alchemy.
At Audo Copenhagen, we are continuously inspired by the brands we collaborate with — especially those that share our commitment to aesthetics, craftsmanship and thoughtful living. One such brand is RAAW Alchemy, a holistic skincare and fragrance label that seamlessly merges natural wellness with elevated self-care.
We sat down with Trice Angie Christiansen, the brand’s founder, to uncover the story behind the products now gracing both Audo Residence and Concept Shop shelves.
What inspired you to start RAAW Alchemy, and how has the journey been so far?
It all began when I moved to New York. I had always lived a healthy lifestyle — eating organically and taking care of myself — yet I hadn’t questioned the beauty products I used daily. I simply assumed they were doing me good. One morning, I woke up with a severe rash on my face after using a high-end brand I trusted. The skin around my eyes was purple, wrinkled, and flaking. It was a terrifying moment.
That experience was a turning point. In that moment, I made a promise to myself: never again would I use products filled with harmful chemicals. I came to understand that beauty, to me, was something far more holistic — a balance of health, wellness, and care for the planet. And I wasn’t alone. More and more people were searching for skincare that nurtures the body, respects the skin, and leaves a lighter footprint on the environment.
I began studying herbal medicine and the healing power of plants, drawing inspiration from traditional Eastern and Chinese practices. The first product I created was Miracle Oil, named for its powerful effect in healing my eczema — and that was the beginning of RAAW Alchemy.
Every product has been formulated by me, and in the early years, I hand-made every batch myself. Finding the right manufacturer was crucial — it took 42 interviews before I found a partner who shared my belief that quality should never be compromised by cost-cutting. For me, launching anything less than the original, potent formulas wouldn’t make sense. That integrity remains at the heart of everything we create.
How would you describe RAAW Alchemy in your own words?
RAAW Alchemy is defined by its sensory experience. It’s where clean, plant-based skincare meets the art of self-care. Every product is crafted to nourish the skin while enveloping you in beautiful, calming scents. It’s more than skincare or fragrance — it’s a ritual, a moment for yourself.
Who would you say RAAW Alchemy is for?
RAAW Alchemy is for those who seek more than just skincare — it’s for individuals who value beauty, wellness and sustainability in equal measure. It’s for anyone who wants to indulge in a little everyday luxury, while caring for their skin, mind, and soul.
Which of your products is your personal favourite?
That’s an almost impossible choice. But if I had to pick one essential, it would be the Blue Drops facial oil — it calms and deeply hydrates my skin like nothing else. When it comes to fragrance, it depends on my mood, but right now I’m loving Hazy Vanille. It’s soft, soothing, and feels like a cashmere blanket. I’ve never received so many compliments on a scent before — it’s elegant and sophisticated without ever being overpowering.
Find the RAAW Alchemy collection at the Audo Concept Shop at Aarhusgade 130, Copenhagen.