A Coffee With Jonas Bjerre-Poulsen & Daniel Lalonde

Join Jonas from Norm Architects and Daniel Lalonde, CEO of Flos B&B Italia Group, for an engaging discussion on Jonas' human-centric design philosophy, mindful creative process, approach to soft minimalism and strong sustainability perspective.


Drawing from Scandinavian heritage, Jonas emphasises the importance of simple, minimalist design and the use of natural materials.

They explore how soft minimalism, which reconnects us with nature, can calm and reduce stress levels, enhancing our overall well-being. Jonas notes that his inspiration is often fuelled by conversations and collaborations with others, reflecting the human-centric element in Nordic design that resonates deeply with the human experience.

Tune in to gain insights into how thoughtful design can transform our spaces and improve our lives.

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