Audo Copenhagen’s new retail space presents an intimate exploration of the home.
Reflecting the desire for a more personalised shopping experience, the new Audo Concept Shop in Copenhagen evokes a sense of familiarity, relaxation and connection as a retail space that feels like home.
Together with Christian Møller Andersen, artistic director at Kinfolk, the dramatic transformation from static design store to familiar residential space taps into the spirit that defines Audo Copenhagen, placing focus on community, softly minimal design and innovative thinking.
“The shop layout resembles a home, with different "rooms" that emulate the feel of a hallway, living room, dining room, study and dressing room,” Andersen explains. “This layout creates a sense of familiarity and encourages customers to explore and interact with the products in a more intimate setting that feels more relevant, more inspiring.”
Throughout the space, custom made oak shelves display Audo Copenhagen’s offerings and artful tomes alongside a host of other design objects available for purchase, including artworks that adorn the walls. “It was important to look away from the traditional in-store way of grouping objects in neat rows and instead display them in situ, as one would in the home,” he notes.
The clever use of residential-style furniture includes sofas, armchairs, coffee tables and lamps to provide customers with familiar and comfortable living areas that resonate with personal preferences to enhance the feeling of just how these would work in their own home.
Warm and natural materials and colours, such as wood, stone and saturated earthy tones that demarcate each room, help to create a cosy and welcoming ambience that makes customers feel at ease while browsing.
“Moving away from traditional Nordic colours gives the space more character. While inspired by palazzos in Italy and the colours of the Mediterranean, the hues selected for the walls nod to our Danish cultural heritage too: they reference Modernist furniture from the 1950s and 60s and Copenhagen’s Thorvaldsen Museum. It is Scandinavian design history through a modern lens,” notes Andersen. “The colours are cohesive yet divide the space into separate rooms, each with its own unique expression.”
Wanting to “give visitors to Audo House an experience beyond the ordinary,” Audo Concept Shop fosters the same sense of community Audo Copenhagen is noted for, as a space to host events, exhibitions or gatherings that bring like-minded individuals together. This versatility allows the shop to serve as a social hub beyond just a retail space, offering a consistent experience to ensure that visitors feel a seamless connection with Audo Copenhagen. “Ultimately, we hope that customers will explore the space with all their senses. Touch objects and use them. Don’t walk around on tiptoes: sit in a chair, relax on a sofa, try things out and stay for a while,” Andersen concludes.
Discover the Audo Concept Shop at Århusgade 130 in Copenhagen.